Creating The Ultimate Closing Strategy for 2021

In this brand-new session, we will share the art of “pre-suasion” by laying the seeds for the close that start at the beginning of the sales cycle!  Sales master, Dale Carnegie once said, “You can make more friends in two months by being genuinely interested in them than you can in two years by trying to get people interested in you,” and we will apply that to our pre-suasion closing strategy in several ways:

• Conversation Link – How to maintain a conversation with a customer about them (and not about you or the product). This is more important than you can imagine. Identifying what is important to your customer gives you a clear sales path.
• Planting Seeds – Learn how to plant “happy seeds” in your guest’s mind. This will allow you an opportunity to start prompting positive responses from your customer.
• Creating Attention – How do you create a moment that your customer will remember you and their new home?
• Importance of Conviction – Story telling only works if the story teller truly believes in the story. If you are convinced that you are the best and your product is the best, then your customer will believe it as well.
• Using Agreements – When faced with an objection, learn how to agree with their objection (and why) and then learn why you should stop saying “but” and start using “and”.
• Closing Exchange – If price becomes the objection sell up, not down. Status of your home has become a new selling tool.

Knowing what to do and what to say before the sale creates influence with your customer and leads to better outcomes. Pre-Suading puts you a step closer to closing the sale.

Join Gary Gregory and the Webinar Wednesday Team on December 16, 2020 at 2pm Eastern Time to Improve Your Closing Ratio!