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Trade Show 101

facilitated by Andrea Graham and Alyssa Clair

Wednesday, August 17, 2022
11:00 AM - 1:00 PM (EDT)

                                                       
Join USAA’s Andrea Graham and Loebsack & Brownlee’s Strategic Partnership Manager, Alyssa Clair for a FREE educational session on USAA’s Annual Trade Show. Supplier Partners will learn how to get the most out their trade show experience, what to expect the day of and best practices to getting people to stop and engage at your booth.
Attendees of this session will be able to pick their setup time for the USAA Trade Show on October 25th.
*Time slots are first come first serve and are based on when you register for this session.
  • The run of USAA’s trade show
  • Expectations, registration, attendance
  • Theme for 2022
  • Prizes
  • Choosing quality swag
  • Getting people to stop and engage at your booth
  • Decorating for a theme - the importance, making it work with every budget, etc.
  • Dos and Don'ts
  • How to be approachable
  • Follow-up after the show
  • Q & A